Thanks Carlos,
I needed a bit more flexibility, but you did put me on the right track.
here is another take on the answer
HTML Code:
Sub SetHyperFormat()
Dim lastRow As Long
Dim firstRow As Long
Dim myRange As Range
Dim myString As String
Dim myRow As Long
lastRow = Sheet1.Cells.Find("*", SearchOrder:=xlByRows, SearchDirection:=xlPrevious).Row
firstRow = FindStartRow 'a seperate function
Set myRange = GetRange("ExportSeries") 'a seperate function
On Error Resume Next
For myRow = firstRow + 1 To lastRow
myString = Trim(myRange.Cells(myRow).Value)
If myString <> "" Then 'could add a test for a valid url here
Application.ActiveSheet.Hyperlinks.Add myRange.Cells(myRow), myString
End If
Next myRow
On Error GoTo 0
Set myRange = Nothing
End Sub