Try this
Option Explicit
Sub CondFormat()
With Sheets("Jeopardy").Columns("A:L")
.FormatConditions.Delete
.FormatConditions.Add Type:=xlExpression, Formula1:="=AND($B1=""ServiceRequest4"",$L1<.75)"
.FormatConditions.Add Type:=xlExpression, Formula1:="=AND($B1=""ServiceRequest4"",$L1<.35)"
.FormatConditions.Add Type:=xlExpression, Formula1:="=AND($B1=""ServiceRequest4"",$L1>=.75)"
'Colours SR-4 and <75% rows Amber
With .FormatConditions(1)
.SetFirstPriority
With .Interior
.PatternColorIndex = xlAutomatic
.Color = 49407 'Amber
.TintAndShade = 0
End With
.StopIfTrue = False
End With
'Colours SR-4 and <35% rows Green
With .FormatConditions(2)
.SetFirstPriority
With .Interior
.PatternColorIndex = xlAutomatic
.Color = 5287936 'Green
.TintAndShade = 0
End With
.StopIfTrue = False
End With
'Colours SR-4 and >=75% rows Red
With .FormatConditions(3)
.SetFirstPriority
With .Interior
.PatternColorIndex = xlAutomatic
.Color = 255 'Red
.TintAndShade = 0
End With
.StopIfTrue = False
End With
End With
End Sub