[vba]

Sub HideRows()
With ActiveSheet
For i = .Cells(.Rows.Count, 1).End(xlUp).Row To 1 Step -1
.Rows(i).Hidden = (.Cells(i, 3) = 0 Or _
.Cells(i, 4) = 0 Or _
.Cells(i, 5) = 0)
Next i
End With
End Sub
[/vba]