Have a try with some changes.
Option Explicit
Sub submit2()
Dim newTab As String '<= added
If Application.CountBlank(Range("B3:K3")) = 0 Then
With Rows(3)
.Copy
newTab = Range("L3") '<= added
Workbooks.Open Filename:="N:\REPORTING\Liam\MTA Log.xlsm"
Workbooks("MTA Log.xlsm").Sheets(newTab).Rows(3).Insert '<= changed
ActiveWorkbook.Close True
Application.CutCopyMode = False
.ClearContents
End With
Range("C3").Select
ActiveCell.FormulaR1C1 = "=TEXT(RC[-1],""ddd"")"
Range("B3").Select
Else
MsgBox "Information missing, please make sure all cells are filled before submitting - if no premium enter £0."
End If
End Sub