Like this? I took out the hyphens, but for scanability, I formatted the 'count' with leading 0's
Although, it's not clear to me why you need it since just the row number would be a unique indentifier
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Option Explicit Sub AddCountandUniqueIdentifier() Dim r As Range With Worksheets("Sheet1") .Range("O1").Value = "Unique" Set r = .Cells(1, 1).CurrentRegion .Range("O2").Resize(r.Rows.Count - 1, 1).Formula = "=TEXT(A2,""yyyymmdd"")&E2&TEXT(ROW()-1,""0000"")" End With End Sub